The New York Times: Amazon Considers Getting into the Furniture and Appliances Business

The brand is considering launching physical showrooms designed to sell household items directly to consumers.

Amazon is no stranger to the world of retail. After taking its online empire to the streets with physical book stores, the brand is now considering opening up a new type of retail shop: furniture and appliance stores.

According to The New York Times, Amazon has ambitions that go beyond possibly opening up grocery stores down the line. The company is exploring the idea of selling furniture and home appliances like refrigerators due to the fact that those products are typically not bought online. The stores would act as showrooms where people could look at items in person, and then have their orders delivered to their homes. It’s also possible that these stores will use forms of augmented or virtual reality to allow customers to see how different products would look in their individual spaces.

Right now, there’s no set timeline or confirmed schedule to launch Amazon’s line of furniture and appliance stores. Drew Herdener, an Amazon spokesman, told The New York Times, “We are always thinking about new ways to serve customers, but thinking is different than planning.”

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